Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.For that, you need to combine persuasive language with the kind of images that makes your profile pop rather than flop, which, as many have learned from experience, isn’t as easy as it sounds.

Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.

That’s because love, like the Internet, has a lingo and etiquette all its own.

Combining the two in an online dating scenario can complicate the delicate dance even further. Maybe Boy and Girl meet—or maybe they don’t, and if they do, do Boy and Girl live up to their profiles and live happily ever after?

Once it was: “Boy meets Girl,” and, depending on circumstance, “Boy gets (or does not get) Girl.” Now, it’s Boy posts profile. You never get a second chance to make a first impression.

So, by now, you’ve got a digital dating portrait worthy of Da Vinci.

The next step in the process is selection of possible dating partners, but if we’ve learned anything from the other D, Darwin, nothing leads to the extinction of a species—or your love life—faster than impatient, impetuous, inattentive behavior. So, unless all you’re after is a string of casual hook-ups, in the world of online dating, brains trump brawn pretty much every time.If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.Whether you’re hankering after a pistol grip for that vintage Hasselblad single reflex camera, or want to learn all the lyrics to R. M.’s “It’s the End of the World as We Know it,” the World Wide Web has made tracking down and securing even the most obscure objects your heart desires a lot easier.While many of said online matchmaking entities equate “attraction” with a mathematical equation, Nerve Dating (an off-shoot of the sex/dating/culture site, Nerve.com), has incorporated social media conventions into their platform that allow soulmate searchers to create connections via interactive conversations, rather than simply writing essays, checking off endless lists, and hoping for the best.We’ve tapped Nerve.com’s dating columnist Caitlin Robinson, AKA Miss Information, to offer some tips and tricks to those of you prepping to post your profile.Most of us online date—but many of us don’t know how to market ourselves.